![]() ![]() Need an Ecommerce Hosting Solution?įully managed WooCommerce hosting from Nexcess comes standard with image compression which will keep your images looking excellent while retaining site speed, along with premium plugins which will enable more functionality for your product pages to shine.Ĭheck out our plans to get started today.What Is Natural Lighting And Why It Matters What really matters, however, is that your lifestyle product photography ultimately aligns with your brand.Įxperiment with different types of photos taken in different types of natural light to find the image look that communicates the feeling your brand needs to convey. Some people will tell you to always photograph during golden hour, while others will extol the benefits of photographing indoors with natural light streaming through a window. Use a lens with a much faster shutter speed than usual to capture crisp photos in low light.įind the Natural Light That Best Aligns With Your Brand.You may need the help of a tripod to eliminate blur from movement. This way, you eliminate the shaking that’s amplified through zoom, especially in low light. Instead, walk up to the subject or product. When you need to get an up-close photo, don’t use the zoom on your lens.Here are our tips for photographing during twilight: ![]() The light during twilight is dark and blue, but it’s not yet as dark as night. The first time is about 20 minutes before the sun rises, and the second is about 20 minutes after it sets. Similar to the golden hour, twilight occurs twice a day. If you aren’t confident with manual settings, choose the “cloudy” or “shade” automatic setting. Instead, set your aperture and shutter speed manually. ![]() Don’t use the automatic setting on your camera, because it “corrects” for the special light you are there to capture.Come highly prepared with how and where you want to photograph because you only have an hour to get all your shots.Here are our tips for photographing during golden hour: The distinctive “golden” tone of the light at this time is what gave it its name. Golden hour occurs twice a day, one hour after the sun rises and one hour before it sets. There are three main changes in light every day: golden hour, midday sun, and twilight. Photographing During Different Times of Dayīecause you’re relying on the sun for light, the time of day heavily impacts how your images look as the sun moves through the sky. The filter works like sunglasses for your camera lens. Use a neutral density filter to reduce the light coming into your camera.One photographer suggests setting your ISO between 50 and 100 and choosing a fast shutter speed of 1/100th of a second to optimize exposure on bright days.Professional reflectors are available for a purchase price ranging from $15 to $300. If you’re on a budget, you can use white foam boards from your local craft store. This is something you can use to reflect the light in a different direction if needed. Using a tripod ensures that your photos aren’t blurry and the framing for each product is identical because it will keep the camera completely still throughout your photoshoot. A DSLR camera has adjustable settings and changeable lenses to modify both the aperture and shutter speed to optimize for natural light. This is a type of camera that is an important step above a regular point-and-shoot digital camera. While you won’t need to purchase thousands of dollars of studio lighting, you do need the following essentials when shooting natural light photos: Equipment You Need for Natural Lighting Photography If you’re not comfortable adjusting these settings on your own, you can always turn to the automatic or program settings built into your camera. You can have shutter speeds as quick as 1/100th of a second, or as slow as a couple of seconds depending on what look you want.Īdjusting each of these settings will help you get the right exposure, or the right amount of light and darkness, in your images. Slow shutter speeds do the opposite - often leading to intentionally (and artfully) blurred photos. Fast shutter speeds can “freeze” motion at a single moment with no blur. Shutter speed refers to the length of time the shutter on your camera stays open when taking a photo.A lower f-stop means less will be in focus which can put more emphasis on your product. A higher f-stop will result in photos where more is in focus (think Ansel Adams). The higher the f-stop, the narrower the size of the opening and the less light is let into the camera. Aperture is the size of the opening in your camera lens that lets in different amounts of light.You don’t need to take a lengthy course on photography to capture quality images in natural light, but there are a few camera settings you should be familiar with before beginning: ![]()
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